Monday, March 10, 2008

Most Americans don't read blogs

It looks like the average non-blogging person out there just isn't that into us. According to a new Harris poll, most Americans (and it's safe to assume similar numbers of Canadians) never read political blogs -- only one in five reads them "regularly":
"Despite the attention given to political blogs, only one in five Americans read them regularly, a research firm said Monday.

In fact, 56% of Americans say they never read blogs that discuss politics, and just under a quarter say they read them several times a year, Harris Interactive found in a survey of more than 2,300 U.S. adults."

And I didn't see this one coming:

Surprisingly, those who read blogs are less likely to be young adults. Some 19% of adults aged 18 to 31 read political blogs regularly, defined as several times a month or more; and only 17 % of people aged 32 to 43 say the same."

Among older adults, more than a quarter aged 63 and older read political blogs regularly, along with 23% of adults aged 44 to 62, Harris found."

Hello, sad middle-aged housecoat-clad cheeto-chomping Loserguy. (As opposed to my own vision of loveliness, suited up as I am in track pants, an oversized gray hoodie and a red baseball cap... and, yes Bruce... Crocs. Red ones.)

The Harris poll also revealed something borderline alarming: conservatives read blogs more than liberals, and have more faith in what they read. That wouldn't be the end of the world if they were reading liberal or non-partisan blogs, but they're reading LGF and Michelle Malkin, and on this side of the border, SDA... unquestionably frightening, the only variable is degree. Still, it's encouraging to hear that it's only 1 in 5.

Oh well, so ends my anxiety over font size.