Tuesday, June 24, 2008

Not quite ready for prime time

As the rest of society relentlessly evolves towards the celebration of diversity, the last few dinosaurs left behind continue to grunt and squawk and corporations inexplicably continue to pay attention to them. Last week a Heinz Deli Mayo TV commercial in the UK featuring a kiss between two men was pulled after 200 viewers went batshit berserk and andandSHRIEEEEEK!:
"A mayonnaise advert showing two men kissing has been withdrawn after it led to more than 200 complaints.

Heinz confirmed last night that it had withdrawn the television commercial for its Deli Mayo following 'consumer feedback'.

The ad was launched a week ago yesterday and had been due to run for five weeks.

Heinz said it was no longer aired after last Friday."

It doesn't surprise me that there'd be a few nitwits who'd object to a scene of men kissing (though it also wouldn't surprise me if these same people stealthily switched the channel to "Queer As Folk" when wifey left the room). The weird thing is that commercial wasn't making any kind of statement about same-sex relationships at all -- it was trying to convey the idea that Heinz Deli Mayo gives sandwiches a "New York deli" flavour, like having a New York deli chef working away in the kitchen instead of the Little Woman (or Man -- ha!).

It's pretty sad when people are so obsessed with sex and so bigoted against gays that they can't even see the real message of a commercial like this through their own perverse filters. Shame on Heinz for caving in to these jerks!